Adidas and Prada Enter NFT, what for?
The two manufacturers of branded and prestigious goods will not only present NFT as many other well-known companies do, but involve the metaverse and its fans directly into the project.
NFT Arrival of Adidas and Prada
Through a project called “Adidas for Prada-resource”, these two major companies will present digital artwork that will be created by users and owned by creators.
The point is, instead of just buying the offered NFT, users will actually be able to participate in the creation and ownership of the project.
The waiting list to enter this project is still open until January 24, 2022.
“As an artist, you think of different ways to make things permanent and it's amazing to think that the work we've created together through this project will be recorded permanently,” said Zack Lieberman, an Artist from New York, USA, who was involved in the project. the.
It is known that anyone can register and submit a unique photo to the NFT metaverse project and 3,000 of those images will be selected and printed as NFT.
The owner of the selected photo will remain the owner of their individual NFT share and can sell their NFT on any secondary market.
"As an interactive and dynamic platform, this project enables the community to contribute to large-scale artworks through play and discover the transformative benefits of web3, co-creation, digital ownership and NFT," says the project's official website.
Reportedly, the 3,000 selected photos will later be combined into one large-scale NFT project that will be presented by Lieberman.
Most of the proceeds from the sale of the digital works will be donated to an education-focused charity, Slow Factory.
Of course, this is an interesting project that is arguably large-scale, as well as having a social impact on its participants because it will be a donation of some of the profits from the sale.
Hopefully, projects that embrace participants like this will be even more widespread in 2022.
Reporting from Coindesk, Saturday (22/1/2022), investment banking company Morgan Stanley estimates the total NFT market will grow to USD 300 billion or around IDR 4,297 trillion (assuming an exchange rate of IDR 14,323 per US dollar) in 2030.
The report identifies luxury brands such as Gucci, Balenciaga as best positioned to benefit from digital collaboration in the metaverse.
Prada and Adidas said they would also launch their third collaboration, dubbed the "Adidas Collection for Prada Re-Nylon," in the metaverse. In a press release the company did not specify which metaverse to use, but Adidas has worked with The Sandbox before.
"Prada sees the emerging metaverse as a new space for brands to redefine luxury for the next generation and foster shared experiences that honor the brand's spirit of experimentation and creativity," said Prada's director of marketing and head of corporate social responsibility, Lorenzo Bertelli. Friday, January 21, 2022.
Luxury fashion brands have made millions of dollars from NFT auctions. In September, Italian haute couture label Dolce & Gabbana launched its NFT collection, Collezione Genesi, which sold for around $5.65 million.
Additionally, recently, footwear company Crocs filed a trademark application on January 11 that will expand its brand into the NFT realm.
An NFT is a piece of digital content that is linked to a blockchain, or digital database that also underpins cryptocurrencies such as Bitcoin and Ethereum.
