This world-renowned brand's NFT collection has attracted many collectors. What are these brands?
The NFT trend, which has been busy since 2021, has brought many well-known brands to launch their own NFT.
Even though the price is quite high, the NFT collection of this world-renowned brand has managed to attract the interest of many collectors. What are these brands?
Gucci
One of the world's leading fashion brands has been involved in two NFT releases in 2021. In March 2021, Gucci experimented with launching a sneaker in the form of Augmented Reality (AR) which retailed for US$11.99. However, these AR sneakers are not an official Gucci collection.
Two months later, in May 2021 to be exact, Gucci released its first official NFT in the form of a short film to commemorate Gucci's 100th anniversary.
This four-minute short film not only commemorates their anniversary but also contains a collaboration teaser with Balenciaga. This short film was sold at a price of US $ 250,000.
Louis Vuitton
To celebrate the 200th anniversary of its founder, Louis Vuitton released an NFT game called “Louis the Game”. The game depicts Vivienne, a Louis Vuitton icon, who explores the world of animation and collects candles for a birthday party.
During play, players have the opportunity to get 30 NFT in the form of items that can be used in the game. Ten of them are NFT by renowned artist, Beeple. However, this NFT game is not for sale, but only as a digital collectible.
Jimmy Choo
This fashion brand, which is famous for its shoe collections, launched NFT in the form of digital shoes in October 2021.
The NFT is the result of a collaboration with artist Eric Haze. In addition to digital shoes, Jimmy Choo also provides 8,888 mystery boxes that can be found in the NFT marketplace. It contains 445 very rare digital cards, 3109 rare cards, and 5,333 ordinary digital cards.
If they manage to get their hands on a very rare and rare card, shoppers will get to see a sneak peek of Jimmy Choo's upcoming NFT collection.
Burberry
Another well-known brand that also released NFT is Burberry. Just like Louis Vuitton, Burberry released an NFT-based game in collaboration with Mythical Games.
The game with the name "Blankos Block Party" tells about a virtual safe and presents Blank, a vinyl toy named Sharky B. who is also a game character who lives on the Blockchain.
RTFKT
RTFKT released an NFT sneaker and digital merchandise which was the result of a collaboration with the visual artist FEWOCiOUS. RTFKT released three types of sneakers where participants could bid at the auction.
Through this auction, 600 sneakers have been sold and RTFKT received revenues of up to US$3.1 million.
Overpriced
This NFT issued by Overpriced has a slightly different concept from other brands. Overpriced released a hoodie product in the form of NFT where on the back there is a code that can be scanned by the owner. If scanned, the owner will have NFT officially.
This hoodie can be obtained at a price of US $ 26,000. In addition, Overpriced will also provide a complete product replacement with a new code if the NFT hoodie is damaged or lost.
Ferrari
This world-renowned sports car brand is rumored to be releasing its own NFT. Starting March 2022, Ferrari opens the opportunity for fans to buy its digital collection.
This NFT token is the result of a collaboration with Velas Network AG, a Swiss company that is also the main sponsor of the Ferrari e-sport series; The Prancing Horse; and e-sports teams that will compete in the Formula One (F1) championship.
Adidas
Joining the Metaverse makes Adidas further expand its wings in the virtual world. Adidas launched an NFT in the Metaverse which was the result of a collaboration with Bored Ape Yacht Club, PUNKS Comic, and GMoney. Each NFT is priced at US$812.
Dolce & Gabbana
Dolce & Gabbana is also one of the world's fashion brands that launched its digital collection. Partnering with digital marketplace UNXD, Dolce & Gabbana launches its wearable NFT collection and calls it the “Collezione Genesi”.
GAP
GAP has finally followed in the footsteps of Adidas, Gucci, and other fashion brands to enter the NFT world. The first NFT launched by GAP was a video showing various classic jackets.
In collaboration with Brandon Sines, NFT GAP has been successfully published and can be accessed via the nft.gap.com website. There are six NFTs that can be purchased with Tezos cryptocurrency (XTZ) or fiat money via credit card services.
