The 10 Most Valuable Brands in The World
10 of the most valuable brands in the world - Based on the definitions cited from the Directorate General of Intellectual Property of the Ministry of Law and Human Rights of the Republic of Indonesia, brands are a sign in the form of images, names, words, letters, numbers, color arrangements or combinations of these elements which have distinguishing features and are used in the trading of goods and services. Aside from being a differentiator of goods and services, brands are actually also used as promotional tools and quality assurance of a product and service.
In this world, there are tens or even hundreds of millions of brands for various goods and services. There are those brands that are only known in their area, some are only known in their country. But there are also brands that are well known to all corners of the world and have very high values.
In Indonesia, maybe we are familiar with international brands such as Apple, Google, Microsoft, Coca Cola, Mc Donald, KFC, Samsung, Sony, Toyota, Honda, Facebook and many more. But do you know which brand is the most expensive?
Based on data published by Forbes Magazine, the most valuable brand is Apple with a brand value of around USD. 182.8 billion.
This brand, known for its iPhone, iPad and Mac Book Gadgets, is led by Timothy Cook as CEO with 123,000 employees.
Position 2 as the most valuable brand is occupied by the Internet giant, Google. The Google search engine is still the most popular and most popular Internet Search Engine to date. This Google Brand Value is worth USD. 132.1 billion.
In third place is Microsoft which is famous for the Windows Computer Operating System and its Office program applications. At present, Microsoft is also actively developing computer hardware such as the Surface Laptop and Surface Pro. The company founded by Bill Gates is worth USD. 104.9 billion.
Among the 10 most valuable brands, 8 of them are brands from the United States.
List of the 10 Most Valuable Brands
The following are the 10 Most Valuable Brands in the World along with company leaders and the number of employees.
1. Apple
Brand Value: US $ 182.8 billion
Market Capitalization: US $ 926.9 billion
Sales: US $ 247.5 billion
CEO: Tim Cook
Number of Employees: 123,000
Year Established: 1976
Founder: Steve Jobs Steve Wozniak Ronald Wayne
Industry: Technology (Computer Hardware)
Headquarters: Cupertino, California
Country: United States
2. Google
Brand Value: US $ 132.1 billion
Market Capitalization: US $ 367.6 billion
Sales: 66 billion
CEO: Sundar Pichai
Number of Employees: 53,600 people
Year Established: 1998
Founders: Larry Page and Sergey Brin
Industry: Technology (Internet, Computer services)
Headquarters: Mountain View, California
Country: United States
3. Microsoft
Brand Value: US $ 104.9 billion
Market Capitalization: US $ 750.6 billion
Sales: US $ 103.3 billion
CEO: Satya Nadella
Number of Employees: 124,000 people
Year Established: 1975
Founders: Bill Gates and Paul Allen
Industry: Technology (Software & Hardware)
Headquarters: Redmond, Washington
Country: United States
4. Facebook
Brand Value: US $ 94.8 billion
Market Capitalization: US $ 541.5 billion
Sales: 44.6 billion
CEO: Mark Zuckerberg
Number of employees: 25,105 people
Year Established: 2004
Founders: Mark Zuckerberg, E. Saverin, A. McCollum, D. Moskovitz and C. Hughes
Industry: Technology (Computer Services)
Headquarters: Fairfield, Connecticut
Country: United States
5. Amazon
Brand Value: US $ 70.9 billion
Market Capitalization: US $ 777.8 billion
Sales: US $ 193.2 billion
CEO: Jeffrey Bezos
Number of Employees: 566,000 people
Year Established: 1994
Founder: Jeffrey Bezos
Industry: Internet & Catalog Retail
Headquarters: Seattle, Washington
Country: United States
6. Coca Cola
Brand Value: US $ 57.3 billion
Market Capitalization: US $ 179.3 billion
Sales: US $ 33.7 billion
CEO: James Quincey
Number of Employees: 61,800 people
Year Established: 1892
Founders: Asa Griggs Candler and John Pemberton
Industry: Beverages
Headquarters: Atlanta, Georgia
Country: United States
7. Samsung
Brand Value: US $ 47.6 billion
Market Capitalization: US $ 325.9 billion
Sales: US $ 224.6 billion
CEO: Hyun-Suk Kim
Number of Employees: 320,000 people
Year Established: 1969
Founder: Lee Byung-chul
Industry: Conglomerate
Head Office: Suwon
Country: South Korea
8. Disney
Brand Value: US $ 47.5 billion
Market Capitalization: US $ 152.1 billion
Sales: US $ 56.8 billion
CEO: Robert Iger
Number of Employees: 199,000 people
Year Established: 1923
Founder: Walt Disney, Roy O. Disney
Industry: Media and Entertainment
Headquarters: Burbank, California
Country: United States
9. Toyota
Brand Value: US $ 44.7 billion
Market Capitalization: US $ 200.7 billion
Sales: US $ 265.2 billion
CEO: Takeshi Uchiyamada
Number of Employees: 136,000
Year Established: 1937
Founder: Kiichiro Toyoda
Industry: Automotive
Headquarters: Toyota, Aichi
Japan
10. AT & T
Brand Value: US $ 41.9 billion
Market Capitalization: US $ 198.3 billion
Sales: US $ 159.2 billion
CEO: Randall Stephenson
Number of Employees: 252,000 people
Year Established: 1983
Industry: Telecommunications
Headquarters: Dallas, Texas
Country: United States
Source: Forbes, The World's Most Valuable Brands 2018.
