WHAT IS STARTUP? HOW BUSINESS STARTUP WORLD DEVELOPMENT IN INDONESIA?
What's Startup? Perhaps there are many
people who do not understand the term. Startup word itself is an uptake of
English which means the act or process of starting a new organization or
business. According to Wikipedia, Startup referring to companies that have not
been operating. These companies are mostly newly established company and is in
a phase of development and research to find the right market.
The above definition is probably more on
terminology, but according to the authors would be easier if the term Startup
interpreted as a new company that is being developed. Began to develop late 90s
until 2000, in fact the term Startup many "mated" with all the smells
of technology, web, internet and related to the domain. Why did it happen?
Back hindsight it turns out it happens
because the term itself started Startup internationally popular during the
dot-com bubble, then what's the dot-com bubble? dot-com bubble phenomenon is
when during the period (1998-2000) many dot-com companies founded simultaneously.
At that time being intensively company
opened a personal website. More and more people are familiar with the Internet
as a new field to start a business. And it's also the one, Startup born and
developed. But according to Ronald Widha of TemanMacet.com, Startup is not just
a new company coming into contact with technology, cyberspace, application or
product but could also regarding services and grassroots economic movement that
can independently without the help of corporations larger and well established.
After circling looking for information
about Startup via Google mbah aid, no information on the characteristics of a
company can be classified a stratup. Some characteristics Startup companies
include:
- The age of the company less than 3 years
- The number of employees less than 20 people
- Income of less than $ 100,000 / year
- Still in the developing stage
- Generally operate in the field of technology
- Products made in the form of applications in digital form
- Typically operate through the website
From these characteristics may seem that
stratup more inclined to companies engaged in the field of technology and the
web. But the fact is that, now commonly labeled the company's development
Stratup name is the company with regard to the techno world and online.
World Development Startup in Indonesia
Startup developments in Indonesia can be
quite rapid encouraging. Every year even every month many founder-founder
(owner) Startup emerging. According dailysocial.net, now there are at least
more than 1500 local Startup in Indonesia. Potential Internet users in
Indonesia is getting up from year to year, of course, is a wetland to establish
a Startup.
Based on some research, in 2013 alone is
estimated Internet users in Indonesia reached 70 million people, you can
imagine how many internet user Indonesia several years. Besides purchasing
power increases with rising per capita income of the people of this country
influenced the development of the digital industry.
According to Rama Mamuaya, CEO
dailysocial.net, Startup in Indonesia are classified into three groups: Startup
creator of games, educational applications and Startup Startup trades such as
e-commerce and information. According Startup games and educational
applications have potential and open market in Indonesia. This is because the
process of making games and educational applications relatively easily.
With the development of social media and
smartphones, the market for mobile games and social games bigger. Meanwhile for
applications or websites engaged in e-commerce and information, Rama assess the
challenge in Indonesia is still quite large attributable to the lack of credit
card use. However, for the smell of information or news of various themes, the
development is far more rapidly again.
In Indonesia today has a lot of standing
community-founder founder Startup. Such as Bandung Digital Valley (bandungdigitalvalley.com),
Jogja Digital Valley (jogjadigitalvalley.com), Ikitas (www.ikitas.com) Business
Incubator in Semarang, Station (stasion.org) container for local Startup
Malang, and much more Other. With the existence of this community will certainly
facilitate the founder for mutual sharing, guiding and even to attract
investors. The founder can also follow a competition held by several companies
such as Telkom to become their investors.
The most important thing to establish a
Startup is a solid team, because of the presence of a solid team could bring
new ideas that are creative and innovative. With the idea and the right
execution, of course, the founder will not be difficult to attract people and
find investors.
In an interview conducted by the Economic
News reporter Molly Nagler (Startup Mentor in Silicon Valley), Molly says that
nearly all the Startup failed, but it was not to be seen as something negative
because there are many positive side therein. The point is if the founder of
Startup fails when executed so he had the opportunity to learn something new
and new science, such as the concept of trial and error in general.
Startup-local startup now has scored such
a success in the virtual world and Urbanesia Kaskus. Local Startup Hopefully
Indonesia can continue to grow and develop so that it can explore the
international internet users such as Facebook, Twitter, and others. Hopefully
:)
